The rise of social media is undoubtedly changing the video landscape, from generating a demand for tighter hooks and faster edits through to a shift in the speed of content delivery. So are TikTok, Instagram and other platforms developing younger people into professional filmmakers? Are today's Gen-Z influencers the next generation of videographers?
Four panellists working across a range of genres straddling traditional film and content creation came together to discuss trends impacting the wider industry.
Berlin-based filmmaker and creative director Danny Feng runs Feng Production, shoots for brands including Nike and Samsung, and makes his own documentaries. Emma Edwards, a UK DoP with two decades' experience on drama and features, runs Inkydink Pictures, has filmed with influencers and is increasingly working in short-form branded content and immersive media. Aged 16, Harry Seaton was one of the UK's fastest-growing creators on Facebook. A TikTok regular, at 24 he now runs influencer marketing firm Fluential.
Completing the line-up was digital content producer Jita Mitra, who currently leads the in-house Digital Production Unit at BBC Three, where she's grown its YouTube channel from 250,000 to more than 1.6 million followers.